Name Brooks Bell
Who do you live with Jesse Lipson and our 13.5 year old Sealyham Terrier, Theo
What’s your sign Gemini
Describe your style in 3 words minimalist + classic + a little bit of edge
What do you like to do in your home Sit by the fire with my husband Jes, listen to his playlist, drink wine and talk about our days.
One piece of advice you’d give an aspiring entrepreneur Bootstrap as long as you can. Hire the best people you can (barely) afford. Treat them really well, and get out of their way.
Top 3 things you attribute your success to Setting goals, projecting confidence and embracing discomfort
Your favorite 3 things in your house The WWI portrait of my great grandfather, Brooks Hays. The portrait of my dog, Theo. He’s wearing a suit and looking very refined. The candid photos of Jes and me on the night we met.
What’s always in your refrigerator Blueberries, manchego cheese, and milk
What smell do you love OMG, Bacon
Favorite place to buy clothes Vermillion. Ashley has incredible style.
Favorite hotel The NoMad in NYC
Necessary extravagance Good moisturizer. I love Luzern Labs Force De Vie. It’s from the Alps, and has none of the toxins in most skincare today.
What’s really important to you right now Getting a better exercise regimen. It’s such a no brainer for your health, but it’s still hard to make it part of your daily routine.
What do you collect shoes, bags and black blazers
Two things you love about your job I love my team. Their enthusiasm for what we’re trying to accomplish is so infectious, and inspirational. I also love the craft of building a company, and trying to become a better leader every day.
Netflix obsession House of Cards. Claire Underwood (Robin Wright) is my style icon! She’s such a gorgeous, powerful bad ass.
What’s the most important thing you’ve learned this year With my business, staying focused on creating long term value. Listen to your team, and your customers. Choose excellence over growth.
What would people be surprised to learn about you I grew up in Anchorage, Alaska. By the time I turned 18, I totaled 2 cars in 3 collisions: One with a bus, one with a moose, and one with a minivan. I haven’t had an car accident since.